Automatically Increase Conversion Rates

If you need to increase website conversion rates then you ought to begin testing different copy because your copy will have the greatest impact on your overall profits. Strong, focused copywriting that actively promotes your products or services clearly and tackles all the classic objections will beat badly written, slack, unfocused and badly laid out copy.

But the process of copy testing is not quite as simple as it ought to be. And this is a barrier to implementation. Ask virtually any internet marketer about the value of copy testing and they’ll tell you it is absolutely key. But few of these people actually actually get round to doing it.

Why?

Simply because it is hard. However, there’s some new technology about now called Darwinian HTML which does copy testing for you automatically. Better than that, it reacts to the outcome of tests in such a way that your website gets better and better at converting as time moves on. The way that evolving, or Darwinian HTML, works is via a clever feedback mechanism. Every time some copy is displayed it either results in a conversion or it doesn’t. If you get a conversion, then the copy that was displayed is given a vote of confidence. Conversely, if copy fails to get a conversion it gets a negative mark.

Over time some copy will clearly outperform other copy and an automatic feed back mechanism ensures that, as data comes in, the most powerful copy gets displayed more frequently which results in your HTML evolving to become fitter as a conversion engine.

The commercial value of increasing web conversion rates is huge and you can actually find a punchy little training course about it on on ReallySimpleTesting.com. Personally I think that one of the most interesting things you can learn there is how small changes in website conversion rates at various stages in the purchase funnel can make a huge difference to your profitability.