How To SEO Your Website In 5 Simple Steps

For the beginning Webmaster, Search Engine Optimization is something akin to black magic. As a Guaranteed SEO in Houston, I believe part of this misunderstanding is due to all the misinformation spouted out by many so called SEO’s. Some do this because they don’t know any better while others do it to keep their Clients in the dark about what they really do. SE Optimization is not brain surgery people. It’s as simple as following a few instructions each time you build a website.

You want to get off to a good start. To begin with, the Webmaster should make certain your main keywords are part of the web address if it’s possible. All things being equal, a web page with keywords in the URL will outrank one without the keywords contained in the URL.

Now that you have that done, the keyword or keyword phrase should be used in the Title of your Website. What this does is help the search engines determine what the subject of your Website is.

You should also use keywords in the Title of each page or article on your site, or at the very least, you should use some keywords in the title of the page or article. This also helps the search engines determine what the subject of the page is, what it’s about and how relevant it is to the search term being searched for. Plus, the website should be coded in such a manner as to include the Title of each page in a H1 tag. There should only be one H1 tag per page for the best results. Search engines rely a great deal on the H1 to tell them what the page is about and how relevant it is. If your web designer does not know how this is done, fire them and find one that understands SEO.

Now that you have your domain, Website Title (Name) and Page Titles optimized with your keywords, it’s critical that your keywords show up a few times in the content of the page. For best results, you should use them at least once in the first paragraph and once or twice more in the article somewhere, especially near the end of the page. A few more times between the first and last paragraph can’t hurt but don’t over do it, in summary, just make sure you use them at the first of the article and again at the end.

Last up, the most important aspect of Website SEO actually takes place off the page. In fact, it takes place off the site altogether. In my opinion, the most important thing in getting higher ranks for a Website is backlinks pointing to your page on your Website. And it’s not enough to just get backlinks, these backlinks need to have your keywords as the Anchor text of the backlinks.

How important are backlinks? Well, I can rank a website that doesn’t have the keywords in the domain, one that doesn’t have keywords in the Website Title, Page Title and in the Content (although it’s much, much harder to do), but without anchored backlinks going to your web page, {it is nearly impossible} to rank a site in Google for any terms that are the least bit competitive.