Techniques for Making Your Website Search Engine Friendly

If your website is not user friendly, your targeted keywords may appear on your site but you may still not find your website in the search engine results pages even when you search using those particular words.  This may be caused by a number of reasons, including a weak navigation method, too much use of sophisticated web technologies, and a rigid site design.

One way to increase the user friendliness of your website is to ensure that it has a good navigation method.  One of the complex web technologies that can make your site appear to be invisible to search engines is the application of JavaScript-generated links for navigating to the other pages in the website.  Thus, the search engines cannot find their way to the other pages because they do not have the capability to comprehend JavaScript.  This may also be the problem with links that are included in Flash files.  Adding simple HTML links can make the website more search engine friendly.

Another technique for making your site user friendly is to ensure that the HTML code for each page does not contain any errors.  It always makes sense to utilize HTML and CSS validators to weed out any errors in the HTML code, whether you are directly coding it or you are utilizing a WSYSIWYG web editing software.

The next method is to include text in your videos, Flash files, and images because the spiders of search engines are only capable of reading text and not images.  The solution to this problem is to include text describing the image or video in the HTML code that places the Flash files, images and videos on the web page.

For those who apply a content management system, such as a blogging software or blogging service, a strategy for making a site user friendly is to remove the apparent duplication of content on the website.  This problem occurs when some of the automated services produce alternate paths for one article and cause link dilution.  The remedy for this problem is to find a way to disable this particular feature in the blogging service or software that allows one article to reached through various URLs.

Another technique to make a site more user friendly is to use relevant title tags in every page.  The text in the title tag should provide a description of the content and not just a title because the search engines utilize this tag to index every page and determine its relevance to your targeted keyword or phrase, this is important when doing seo with article marketing.